10 Best Klaviyo Flow Examples: Copy-Paste to Boost Sales 320%

Quick answer: The best Klaviyo flows for almost every store are the Core 4, Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase, which together drive roughly 80% of automation revenue. Layer in Win-Back, Back-in-Stock, VIP and Loyalty, Replenishment, Sunset, and Price Drop as your list grows. All 10, with their triggers, email counts, and the benchmarks to expect, are below.

Email marketing automation is the engine of e-commerce growth. On average, it drives an ROI of $42 for every $1 spent.

With Klaviyo, you can create "Flows" that work 24/7 to:

• ✓Nurture new leads
• ✓Recover abandoned carts
• ✓Turn one-time buyers into loyal VIPs

In this guide (updated for 2026), we reveal the 10 essential Klaviyo flows that consistently drive the biggest revenue lift for ecommerce stores, what each flow does, when to send it, and the benchmarks to expect.

Want the actual emails, not just the strategy? Grab our free copy-paste Klaviyo flow examples and ready-made email templates, subject lines and body copy you can paste straight into Klaviyo.

The 10 Best Klaviyo Flows at a Glance (2026)

Here is the full list of essential Klaviyo flows, what triggers each one, how many emails it needs, and the benchmark to aim for. Each is broken down in detail below.

#	Klaviyo flow	Trigger	Emails	Benchmark to expect
1	Welcome Series	New subscriber	3–5	50–60% open · $2–5 RPR
2	Abandoned Cart	Cart started, not purchased	3–4	10–15% recovery · 10–30× ROI
3	Browse Abandonment	Viewed product, no add-to-cart	2	25–30% open
4	Post-Purchase	Order placed	4	60–70% open (highest)
5	Win-Back	No purchase in 3–6 months	3	10–15% reactivation
6	Replenishment	Consumable due to run out	1–2	40–50% open
7	VIP & Loyalty	Spend/order threshold met	Ongoing	Top 10% ≈ 50% of revenue
8	Sunset	Sustained non-engagement	3	Protects deliverability
9	Back-in-Stock	Sold-out item restocked	1	60–70% open
10	Price Drop	Viewed item drops in price	1	High purchase intent

New to Klaviyo? Start with the Core 4, Welcome, Abandoned Cart, Post-Purchase, and Browse Abandonment, which drive roughly 80% of total flow revenue, then layer the rest in as your list grows.

Why Klaviyo Automation Matters

Flows are pre-built email sequences triggered by behavior. Unlike newsletters (which you send manually), flows run in the background.

The Impact:

• ✓Far more revenue per send than one-off broadcast emails
• ✓Higher conversion rates, because they're triggered by real buying behavior
• ✓Lower cost per acquisition, built once, then running automatically 24/7

1. Welcome Series: The First Impression

Goal: Convert new subscribers into first-time buyers. Performance: 50-60% Open Rate | $2-5 Revenue Per Recipient (RPR)

The Strategy (3-5 Emails):

1. ✓Immediate Welcome: Deliver the discount code instantly. Introduction to the brand story.
2. ✓Social Proof: 2 days later. Showcase reviews, press mentions, and happy customers.
3. ✓Product Education: 4 days later. "How to use" guides or best-seller highlights.
4. ✓Urgency: 6 days later. "Your code expires in 24 hours!"
5. ✓Soft Check-in: 8 days later. "We're here if you have questions."

2. Abandoned Cart: The Money Maker

Goal: Recover lost sales from high-intent buyers. Performance: 10-15% Recovery Rate | 10-30x ROI

69% of online carts are abandoned. This flow brings them back.

The Strategy (3-4 Emails):

1. ✓The Nudge: 1 hour later. "Did you forget something?" Simple reminder.
2. ✓The Objection Handler: 6 hours later. "Free Shipping on your order." (If applicable).
3. ✓The Urgency: 24 hours later. "Your cart is expiring."
4. ✓The Founder's Note: 3 days later. Plain text email asking if they had technical issues.

3. Browse Abandonment: The Window Shoppers

Goal: Engage visitors who looked but didn't add to cart. Performance: 25-30% Open Rate | High Volume

These customers are "just looking." Your job is to be helpful, not pushy.

The Strategy (2 Emails):

1. ✓Helpful Reminder: 4 hours later. "Saw you looking at [Product]. It's a great choice."
2. ✓Social Proof: 24 hours later. "See what others say about [Product]."

4. Post-Purchase: The Loyalty Builder

Goal: Turn a buyer into a repeat customer. Performance: 60-70% Open Rate (Highest Engagement)

The sale isn't the end; it's the beginning.

The Strategy (4 Emails):

1. ✓Thank You & Confirm: Immediate. Transactional + Brand Voice.
2. ✓Shipping Update: When shipped. Build excitement.
3. ✓Product Care/Tips: 3 days after delivery. Add value before asking for anything.
4. ✓Review Request: 14 days later. "How did we do?"

5. Win-Back: The Re-Engagement

Goal: Reactivate customers who haven't bought in 3-6 months. Performance: 10-15% Reactivation Rate

The Strategy (3 Emails):

1. ✓We Miss You: "It's been a while." Offer a small incentive (10% OFF).
2. ✓What's New: "Look what we've added." Showcase new arrivals.
3. ✓Last Chance: "Is this goodbye?" Deeper discount (20% OFF) or unsubscribe link.

6. Replenishment: The Recurring Revenue

Goal: Remind customers to restock consumables (skincare, supplements, pet food). Performance: 40-50% Open Rate | High Conversion

The Logic: If a bottle lasts 30 days, send a reminder on Day 25.

7. VIP & Loyalty: The Red Carpet

Goal: Reward your top 10% of customers (who promote 50% of revenue).

Triggers:

• ✓Spent > $500
• ✓Ordered > 3 times

Rewards:

• ✓Early access to sales
• ✓Exclusive products
• ✓Personal thank you videos

8. Sunset: The List Cleaner

Goal: Identify unengaged subscribers and stop emailing them.

Why? sending to people who don't open hurts your Deliverability. If Gmail sees low engagement, they send you to Spam.

The Strategy:

1. ✓Are you still there?
2. ✓Update your preferences.
3. ✓Goodbye & Unsubscribe.

9. Back-in-Stock: The Hype Machine

Goal: Notify customers when a sold-out item returns. Performance: 60-70% Open Rate

This is high-intent gold. They asked for this notification.

The Email: "It's Back! [Product] is available now. Hurry, low stock."

10. Price Drop: The Deal Hunter

Goal: Notify window shoppers when a product they viewed goes on sale.

Trigger:

• ✓Customer viewed Product A.
• ✓Product A price drops by > $5.
• ✓Action: Send email "Good news! The item you wanted is on sale."

Conclusion: Start with the Core 4

Don't get overwhelmed. Start with these four:

1. ✓Welcome Series
2. ✓Abandoned Cart
3. ✓Post-Purchase
4. ✓Browse Abandonment

Ready to implement these? Contact our Klaviyo Team for a full audit, or grab our copy-paste flow examples and email templates to start today.

Frequently Asked Questions

What are the best Klaviyo flows? The best Klaviyo flows for almost every store are the Core 4: Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase. They drive roughly 80% of total flow revenue. As your list grows, add Win-Back, Back-in-Stock, VIP and Loyalty, Replenishment, Sunset, and Price Drop. That full set of 10 covers the entire customer lifecycle.

Which Klaviyo flow should I set up first? Start with the Abandoned Cart flow if you want the fastest payback, it recovers 10 to 15% of lost carts and often returns 10 to 30 times its cost. Then add the Welcome Series to convert new subscribers while intent is highest. Those two alone usually move the revenue needle before you build the rest.

What are the most important Klaviyo flows for e-commerce? The 10 essential Klaviyo flows are Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Win-Back, Sunset, VIP and Loyalty, Replenishment, Back-in-Stock, and Price Drop. Together these flows typically generate 25 to 40% of total email revenue.

How much revenue can Klaviyo flows generate? Properly configured Klaviyo flows generate 25 to 40% of total email revenue for most ecommerce brands. Abandoned cart flows alone can recover 10 to 30% of abandoned carts, and post-purchase flows lift repeat purchase rates by 20 to 35%.

Do I need all 10 Klaviyo flows? No. Start with the Core 4 (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase), which drive about 80% of flow revenue, then layer in the advanced flows (Win-Back, VIP, Back-in-Stock, Replenishment, Sunset, Price Drop) as your list grows and you have data to optimize.

How long does it take to set up Klaviyo flows? A complete suite of 10 flows takes about 2 to 3 weeks to build properly. Optimization is then ongoing, the best-performing brands continuously A/B test subject lines, timing, and offers based on each flow's performance data.

What is the difference between a Klaviyo flow and a campaign? A Klaviyo flow is an automated sequence triggered by a customer behavior (like abandoning a cart), running 24/7 and scaling with your traffic. A campaign is a one-time broadcast sent to a segment. Flows are your always-on revenue engine; campaigns are for launches, sales, and news.