What are the most important Klaviyo flows for e-commerce?

The 10 essential Klaviyo flows are: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Win-Back, Sunset Flow, VIP/Loyalty, Product Review Request, Back-in-Stock, and Price Drop Alert. These flows typically generate 25-40% of total email revenue.

How much revenue can Klaviyo flows generate?

Properly configured Klaviyo flows generate 25-40% of total email revenue for most e-commerce brands. Abandoned cart flows alone can recover 15-30% of abandoned carts, while post-purchase flows increase repeat purchase rates by 20-35%.

What's the difference between a Klaviyo flow and a campaign?

Klaviyo flows are automated email sequences triggered by specific customer behaviors (like abandoning a cart), while campaigns are one-time broadcasts sent to segments of your list. Flows run 24/7 and scale automatically with your traffic.

How long does it take to set up Klaviyo flows?

Basic flow setup takes 2-3 weeks for a complete suite of 10 flows. However, optimization is ongoing - top-performing brands continuously A/B test and refine their flows based on performance data.

Do I need all 10 Klaviyo flows?

Start with the core 5 flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back) which drive 80% of flow revenue. Add advanced flows (VIP, Review Request, Back-in-Stock) as your list grows and you have data to optimize.

10 Best Klaviyo Flow Examples: Copy-Paste to Boost Sales 320%

Email marketing automation is the engine of e-commerce growth. On average, it drives an ROI of $42 for every $1 spent.

With Klaviyo, you can create "Flows" that work 24/7 to:

✓Nurture new leads
✓Recover abandoned carts
✓Turn one-time buyers into loyal VIPs

In this guide, we reveal the 10 essential Klaviyo flows that have generated 320% revenue increases for over 500 Shopify stores.

Why Klaviyo Automation Matters

Flows are pre-built email sequences triggered by behavior. Unlike newsletters (which you send manually), flows run in the background.

The Impact:

✓320% more revenue than broadcast emails
✓497% higher conversion rates
✓90% lower cost per acquisition

1. Welcome Series: The First Impression

Goal: Convert new subscribers into first-time buyers. Performance: 50-60% Open Rate | $2-5 Revenue Per Recipient (RPR)

The Strategy (3-5 Emails):

✓Immediate Welcome: Deliver the discount code instantly. Introduction to the brand story.
✓Social Proof: 2 days later. Showcase reviews, press mentions, and happy customers.
✓Product Education: 4 days later. "How to use" guides or best-seller highlights.
✓Urgency: 6 days later. "Your code expires in 24 hours!"
✓Soft Check-in: 8 days later. "We're here if you have questions."

2. Abandoned Cart: The Money Maker

Goal: Recover lost sales from high-intent buyers. Performance: 10-15% Recovery Rate | 10-30x ROI

69% of online carts are abandoned. This flow brings them back.

The Strategy (3-4 Emails):

✓The Nudge: 1 hour later. "Did you forget something?" Simple reminder.
✓The Objection Handler: 6 hours later. "Free Shipping on your order." (If applicable).
✓The Urgency: 24 hours later. "Your cart is expiring."
✓The Founder's Note: 3 days later. Plain text email asking if they had technical issues.

3. Browse Abandonment: The Window Shoppers

Goal: Engage visitors who looked but didn't add to cart. Performance: 25-30% Open Rate | High Volume

These customers are "just looking." Your job is to be helpful, not pushy.

The Strategy (2 Emails):

✓Helpful Reminder: 4 hours later. "Saw you looking at [Product]. It's a great choice."
✓Social Proof: 24 hours later. "See what others say about [Product]."

4. Post-Purchase: The Loyalty Builder

Goal: Turn a buyer into a repeat customer. Performance: 60-70% Open Rate (Highest Engagement)

The sale isn't the end; it's the beginning.

The Strategy (4 Emails):

✓Thank You & Confirm: Immediate. Transactional + Brand Voice.
✓Shipping Update: When shipped. Build excitement.
✓Product Care/Tips: 3 days after delivery. Add value before asking for anything.
✓Review Request: 14 days later. "How did we do?"

5. Win-Back: The Re-Engagement

Goal: Reactivate customers who haven't bought in 3-6 months. Performance: 10-15% Reactivation Rate

The Strategy (3 Emails):

✓We Miss You: "It's been a while." Offer a small incentive (10% OFF).
✓What's New: "Look what we've added." Showcase new arrivals.
✓Last Chance: "Is this goodbye?" Deeper discount (20% OFF) or unsubscribe link.

6. Replenishment: The Recurring Revenue

Goal: Remind customers to restock consumables (skincare, supplements, pet food). Performance: 40-50% Open Rate | High Conversion

The Logic: If a bottle lasts 30 days, send a reminder on Day 25.

7. VIP & Loyalty: The Red Carpet

Goal: Reward your top 10% of customers (who promote 50% of revenue).

Triggers:

✓Spent > $500
✓Ordered > 3 times

Rewards:

✓Early access to sales
✓Exclusive products
✓Personal thank you videos

8. Sunset: The List Cleaner

Goal: Identify unengaged subscribers and stop emailing them.

Why? sending to people who don't open hurts your Deliverability. If Gmail sees low engagement, they send you to Spam.

The Strategy:

✓Are you still there?
✓Update your preferences.
✓Goodbye & Unsubscribe.

9. Back-in-Stock: The Hype Machine

Goal: Notify customers when a sold-out item returns. Performance: 60-70% Open Rate

This is high-intent gold. They asked for this notification.

The Email: "It's Back! [Product] is available now. Hurry, low stock."

10. Price Drop: The Deal Hunter

Goal: Notify window shoppers when a product they viewed goes on sale.

Trigger:

✓Customer viewed Product A.
✓Product A price drops by > $5.
✓Action: Send email "Good news! The item you wanted is on sale."

Conclusion: Start with the Core 4

Don't get overwhelmed. Start with these four:

✓Welcome Series
✓Abandoned Cart
✓Post-Purchase
✓Browse Abandonment

Ready to implement these? Contact our Klaviyo Team for a full audit.