Klaviyo Black Friday & BFCM Strategy Guide
Complete 8-week timeline, automation flows, campaign templates, and proven tactics to maximize your Black Friday Cyber Monday revenue. Used by brands generating $500K+ in BFCM weekend sales.
8-Week BFCM Preparation Timeline
Start planning in early September for a successful Black Friday launch
8-12 Weeks Before
- Finalize BFCM strategy and discount levels
- Analyze last year's performance data
- Build and refine Klaviyo segments
- Plan product bundles and exclusive offers
- Set revenue goals and KPIs
6-8 Weeks Before
- Design email templates with BFCM branding
- Create flow templates for all BFCM automations
- Write copy for all campaign emails
- Set up A/B tests for subject lines
- Prepare SMS campaigns if using Klaviyo SMS
4-6 Weeks Before
- Build all Klaviyo flows (early access, countdown, urgency)
- Set up dynamic discount codes in Klaviyo
- Create landing pages for BFCM offers
- Test all flows and campaigns in preview mode
- Coordinate with fulfillment team on capacity
2-3 Weeks Before
- Launch teaser campaigns to build anticipation
- Send 'Save the Date' emails to VIP segment
- Start warming up lapsed customer segment
- Publish blog content about BFCM deals
- Promote early bird signup for exclusive access
1 Week Before
- Send VIP early access emails (48 hours before public)
- Launch countdown campaigns to engaged subscribers
- Activate browse & cart abandonment flows with BFCM messaging
- Send last chance to join VIP segment email
- Prepare customer support for high volume
BFCM Weekend
- Thanksgiving: Preview email with deals going live midnight
- Black Friday: Morning launch + afternoon urgency email
- Saturday: Flash sale for specific categories
- Cyber Monday: Final push with last chance messaging
- Monitor performance and adjust flows in real-time
Post-BFCM
- Send final 'Last Chance' email (extended 24 hours)
- Launch post-purchase cross-sell flows immediately
- Thank you email to all BFCM purchasers
- Request reviews from satisfied customers
- Analyze results and document learnings for next year
6 Essential Klaviyo Flows for BFCM
Trigger: 48 hours before public launch
Reward your best customers with exclusive early access. Tier based on lifetime value or engagement.
Trigger: Based on time remaining
Automated reminders at 24hr, 12hr, 6hr, and 2hr before sale ends. Dynamic countdown timers in email.
Trigger: Viewed product, didn't add to cart
Show BFCM discount on products they browsed. Include social proof and urgency messaging.
Trigger: Added to cart, didn't purchase
Remind them of BFCM discount expiring soon. Add free shipping threshold incentive.
Trigger: Immediately after BFCM purchase
Strike while the iron is hot. Offer complementary products at BFCM price for 24 hours.
Trigger: Lapsed customers (90+ days)
Target customers who haven't purchased recently with irresistible BFCM comeback offer.
8 High-Converting BFCM Campaign Ideas
Tiered Discounts
VIP: 30% off, Engaged: 25% off, General: 20% off
Klaviyo Implementation: Create separate Klaviyo segments and send targeted discount codes
Flash Sales
Lightning deals every 6 hours on different categories
Klaviyo Implementation: Schedule campaigns with countdown timers and rotate featured products
Free Shipping Threshold
Free shipping on orders $100+ (your AOV is typically $75)
Klaviyo Implementation: Encourage larger carts with progress bar showing how close to threshold
Bundle Offers
Pre-made gift sets at bundle discount (save 35% vs individual)
Klaviyo Implementation: Use product blocks in Klaviyo to showcase bundles with clear savings
Early Bird Special
First 100 orders get extra 10% off + free gift
Klaviyo Implementation: Create urgency and FOMO - track manually or with Shopify inventory
Mystery Gift
Orders over $150 get mystery bonus item
Klaviyo Implementation: Build excitement and increase AOV without heavy discounting
Loyalty Points Multiplier
Earn 3x points on all BFCM purchases
Klaviyo Implementation: If using loyalty program, integrate with Klaviyo for targeted messaging
Refer-a-Friend Bonus
Both referrer and friend get extra 15% during BFCM
Klaviyo Implementation: Leverage existing customers to acquire new ones at high-intent time
Proven BFCM Subject Lines (50%+ Open Rates)
- Our biggest sale of the year is coming... 👀
- [NAME], you're on the VIP early access list 🎁
- Mark your calendar: Black Friday deals drop in 7 days
- Sneak peek: Your exclusive Black Friday discount inside
- VIP ONLY: Shop 48 hours early (before anyone else)
- [NAME], your early access starts NOW (30% off everything)
- 🔓 Unlock your VIP Black Friday discount now
- Early access is live! Your 30% off code inside
- 🚨 BLACK FRIDAY: 25% off everything starts NOW
- It's here! The sale you've been waiting for is LIVE
- [NAME], your Black Friday discount expires in 24 hours ⏰
- Last chance: Black Friday sale ends at midnight
- CYBER MONDAY: Extra 5% off on top of your discount 💻
- Final hours: Your last chance for 25% off everything
- [NAME], we're extending your discount by 24 hours (because we love you)
- ENDING TONIGHT: This is your final call for BFCM savings
Ready to Maximize Your Black Friday Revenue?
Our Klaviyo experts will build your entire BFCM strategy, design all email templates, set up automation flows, and manage your campaigns throughout the holiday weekend.
Limited availability • Book now to secure your BFCM strategy
Related Klaviyo Resources
Maximizing Black Friday Sales with Klaviyo →
In-depth blog post with case studies and performance data
Best Klaviyo Automation Flows →
10 essential flows to set up before Black Friday