High-Converting Klaviyo Email Templates
Professional email template designs that increase click rates by 40% and conversions by 25%. Mobile-responsive, brand-customized, and optimized for every email client.
Higher click rates
More conversions
Mobile opens
Optimal width
Email Template Best Practices
10 proven design principles for high-converting Klaviyo email templates
1. Mobile-First Design
60%+ of emails are opened on mobile. Design for mobile first, then enhance for desktop.
2. Optimal Width
600-640px template width ensures compatibility across all email clients.
3. Visual Hierarchy
Guide readers through content with clear structure and typography.
4. Clear Call-to-Action
Single primary CTA per email with contrasting button design.
5. Brand Consistency
Use brand colors, fonts, logo placement for instant recognition.
6. Image Optimization
Optimized images load fast and display correctly with images-off.
Additional Best Practices
Essential Email Template Types
Professional templates for every stage of the customer journey
Welcome Series
3-5 email sequence introducing brand, values, and bestsellers
Abandoned Cart
3-email sequence with product images, reviews, and urgency
Post-Purchase
Thank you series with usage tips and cross-sell opportunities
Promotional
Sale announcements, product launches, seasonal campaigns
Newsletter
Regular content updates, blog roundups, company news
Win-Back
Re-activate dormant customers with special offers
Drag-and-Drop vs HTML Templates
Choose the right editor based on your technical expertise and customization needs
Drag-and-Drop Editor
Perfect for marketers without coding experience. Visual builder with pre-built blocks.
HTML Editor
Maximum flexibility for custom designs. Full control over every element.
Which Should You Choose?
Choose Drag-and-Drop If:
Choose HTML Templates If:
Pro Tip:
Start with drag-and-drop for speed, then transition to custom HTML as your program matures and you identify specific design needs.
Template Development Process
Design & Wireframe
Create mockups in Figma or sketch layouts
Build in Klaviyo
Use editor of choice, add dynamic content
Test Across Devices
Preview on mobile, tablet, desktop, email clients
Deploy & Monitor
Launch to campaigns, track performance, iterate
Frequently Asked Questions
Common questions about Klaviyo email template design
How do I create email templates in Klaviyo?
Create templates in Klaviyo by navigating to Content > Email Templates > Create Template. Choose between drag-and-drop editor (no coding required) or HTML editor (full customization). Design your layout, add dynamic content blocks, configure mobile optimization, and save as reusable template. Use Klaviyo's template variables for personalization like {{ first_name }} and {{ event.ProductName }}. Test across devices before deploying.
What are the best Klaviyo email template practices?
Best practices include: 1) Mobile-first design (60%+ opens on mobile), 2) Single-column layouts for readability, 3) Maximum 600px width for compatibility, 4) Alt text for all images, 5) Clear hierarchy with headings, 6) Single primary CTA per email, 7) Branded header and footer, 8) Dynamic content blocks for personalization, 9) Plain-text alternative versions, 10) Accessibility considerations (contrast, font size 14px+).
Can I import custom HTML templates into Klaviyo?
Yes, Klaviyo supports custom HTML templates. Click 'Create Template' > 'HTML Email' > paste your HTML code. Ensure your HTML uses inline CSS (external stylesheets aren't supported), includes Klaviyo tracking code, uses template variables for personalization, and is mobile-responsive with media queries. Test thoroughly as some CSS properties aren't supported by all email clients. Export from design tools like Figma, then optimize for email.
How do I make Klaviyo templates mobile-responsive?
Use Klaviyo's responsive design features: 1) Drag-and-drop editor auto-generates mobile-responsive code, 2) For HTML templates, use media queries (@media only screen and (max-width: 600px)), 3) Single-column layouts stack automatically, 4) Use percentage widths instead of fixed pixels, 5) Minimum 44x44px touch targets for buttons, 6) Font size 14px+ for mobile readability, 7) Test with Klaviyo's preview tool across devices.
What's the optimal Klaviyo email template width?
Optimal template width is 600-640px. This ensures compatibility with most email clients while remaining readable on desktop and mobile. Narrower templates (600px) are safer for older email clients like Outlook. Use a centered container with max-width: 600px and set to 100% width on mobile devices. This width provides ~8-10 words per line at standard font sizes, optimal for reading comprehension and engagement.
How do I add dynamic content to Klaviyo templates?
Add dynamic content using Klaviyo template variables: {{ first_name }} for personalization, {% if %} statements for conditional content, {% for %} loops for product recommendations, {{ event.* }} for flow-triggered data (abandoned cart items, order details), custom property variables like {{ person.favorite_category }}, and dynamic product feeds. Use Klaviyo's drag-and-drop blocks for pre-built dynamic content or write custom liquid code for advanced personalization.
Get Professional Klaviyo Email Templates
Custom-designed, mobile-responsive email templates that increase click rates by 40% and conversions by 25%. Complete template library + ongoing design support.