Klaviyo Flow Setup & Management, Done For You
We design, build, and manage the Klaviyo flows that drive repeat revenue for Shopify brands. Below are the core flows we set up. Want to see them in action first? Read our 10 best Klaviyo flow examples, then let us build yours.
Flow Performance Comparison
| Flow Type | Open Rate | Click Rate | Conversion | Setup Time | Best For |
|---|---|---|---|---|---|
| Welcome Series | 60-70% | 15-25% | 8-12% | 2-3 hours | Building relationship with new subscribers |
| Abandoned Cart | 45-55% | 12-18% | 25-30% | 1-2 hours | Immediate revenue recovery |
| Browse Abandonment | 35-45% | 10-15% | 5-10% | 1-2 hours | High consideration products |
| Post-Purchase | 55-65% | 18-25% | 12-18% | 2-3 hours | Cross-selling and reviews |
| Win-Back | 30-40% | 8-12% | 10-15% | 1-2 hours | Reactivating lapsed customers |
| VIP Nurture | 65-75% | 20-30% | 15-25% | 3-4 hours | Retention of best customers |
Detailed Flow Examples & Templates
First impression matters. Welcome new subscribers with brand story, best sellers, social proof, and special offer.
π§ Email Sequence Breakdown:
Email 1: Welcome & Brand Story
Goal: Make a great first impression and set expectations
- β’Thank them for subscribing
- β’Share your brand story and mission
- β’Introduce your bestselling products
- β’Set expectations for email frequency
Email 2: Social Proof & Reviews
Goal: Build trust and credibility
- β’Customer testimonials and reviews
- β’User-generated content from Instagram
- β’Press mentions or awards
- β’Money-back guarantee or return policy
Email 3: Exclusive Discount
Goal: Convert subscriber to first-time customer
- β’Exclusive 15-20% discount code
- β’Urgency: expires in 48 hours
- β’Best sellers or new arrivals
- β’Free shipping threshold
β Best Practices:
- Send first email immediately while interest is hot
- Include founder photo/video for personal connection
- Showcase unique value proposition clearly
- Offer 15-20% discount on email 3 to drive first purchase
- Exclude recent purchasers from discount email
Recover 25-30% of abandoned carts with strategic reminders, urgency, and incentives.
π§ Email Sequence Breakdown:
Email 1: Gentle Reminder
Goal: Catch them before they forget
- β’Subject: You left something in your cart
- β’Show cart contents with images
- β’Easy 'Complete Purchase' button
- β’No discount yet - just helpful reminder
Email 2: Urgency + Incentive
Goal: Create urgency and overcome price objections
- β’Subject: Still interested? Here's 10% off
- β’Cart contents + product benefits
- β’10% discount code (expires in 24h)
- β’Social proof: 'Join 10,000+ happy customers'
Email 3: Last Chance
Goal: Final push with scarcity and support
- β’Subject: Your cart expires in 2 hours
- β’Countdown timer for discount expiration
- β’Limited stock warning on popular items
- β’Customer support contact: 'Questions? We're here to help'
β Best Practices:
- Use dynamic product blocks to show exact cart contents
- Include high-quality product images
- Add reviews/ratings for products in cart
- Offer free shipping threshold incentive
- Exclude customers who purchase between emails
- Calculate cart value and segment messaging accordingly
Remind visitors about products they viewed but didn't add to cart. Great for high-consideration purchases.
π§ Email Sequence Breakdown:
Email 1: Product Reminder
Goal: Bring them back to the product page
- β’Show product they viewed
- β’Include product reviews and ratings
- β’Related products they might like
- β’Clear CTA to 'View Product'
Email 2: Social Proof + Urgency
Goal: Overcome hesitation with social proof
- β’Customer photos using the product
- β’Star rating and review count
- β’Low stock or high demand message
- β’Limited-time discount if appropriate
β Best Practices:
- Segment by product category viewed
- Include 'Customers also viewed' recommendations
- Add size guides or product dimensions for apparel/furniture
- Use lifestyle images showing product in use
- Exclude recent purchasers and cart abandoners
Delight customers after purchase, gather reviews, and recommend complementary products.
π§ Email Sequence Breakdown:
Email 1: Order Confirmation & Thank You
Goal: Confirm order and set expectations
- β’Thank you message
- β’Order summary with tracking
- β’Estimated delivery date
- β’Customer service contact
Email 2: Product Education
Goal: Help them get maximum value
- β’How to use the product
- β’Care instructions or tips
- β’Link to video tutorials if available
- β’Invite to join Facebook community
Email 3: Cross-Sell Recommendations
Goal: Recommend complementary products
- β’'Complete your set' product recommendations
- β’Frequently bought together items
- β’Limited-time bundle discount
- β’Free shipping on next order
Email 4: Review Request
Goal: Gather social proof
- β’Request honest review
- β’Offer entry into giveaway for leaving review
- β’Share how reviews help other customers
- β’Link directly to review page
β Best Practices:
- Segment by product purchased for relevant recommendations
- Time review request based on product type (consumables: 7 days, durable goods: 21+ days)
- Personalize cross-sells based on order contents
- Offer loyalty points or discount for review
- Exclude customers with recent orders from aggressive cross-sell
Re-engage customers who haven't purchased recently with special offers and 'we miss you' messaging.
π§ Email Sequence Breakdown:
Email 1: We Miss You
Goal: Remind them of your brand
- β’Subject: We miss you, [Name]!
- β’Recap what they loved last time
- β’Show new products since their last purchase
- β’Soft CTA: 'See What's New'
Email 2: Exclusive Comeback Offer
Goal: Incentivize return with special offer
- β’Subject: Here's 25% off to come back
- β’Exclusive win-back discount code
- β’Highlight bestsellers and new arrivals
- β’Urgency: 'Expires in 5 days'
Email 3: Last Chance
Goal: Final push or preference center
- β’Subject: Last chance for 25% off
- β’Countdown timer for discount expiration
- β’Personal note from founder
- β’Alternative: Update email preferences or unsubscribe
β Best Practices:
- Adjust 'inactive' threshold based on product purchase cycle
- Segment by customer lifetime value (VIPs get better offers)
- Reference their previous purchases for personalization
- Offer increasing discounts (20% β 25% β 30%) if budget allows
- Provide preference center to reduce frequency instead of losing them
Reward and retain your best customers with exclusive perks, early access, and personalized recommendations.
π§ Email Sequence Breakdown:
Welcome to VIP Email
Goal: Make them feel special and valued
- β’Congratulate them on VIP status
- β’Explain exclusive benefits
- β’Offer VIP-only discount code
- β’Personal thank you from founder
VIP Early Access
Goal: Make them feel like insiders
- β’Exclusive preview of new products
- β’Early access link (24-48hrs before public)
- β’Limited edition VIP-only products
- β’Personal shopping assistance offer
VIP Milestone Rewards
Goal: Celebrate and incentivize continued loyalty
- β’Celebrate 5th purchase or $1000 spent
- β’Free gift with next order
- β’VIP loyalty points bonus
- β’Handwritten thank you note with order
β Best Practices:
- Define VIP criteria based on your business (2+ orders or $500+ LTV common)
- Track VIP status with custom profile property
- Offer tangible benefits: early access, exclusive discounts, free shipping
- Personal touches: founder notes, birthday gifts, surprise bonuses
- Create VIP-only products or bundles for exclusivity
Build These Flows in the Right Order
Don't build all six at once. This 3-phase sequence prioritizes the flows that recover revenue fastest, so you see results in week one.
Phase 1, Capture revenue you're already losing
These two recover and convert demand that already exists. Abandoned Cart wins back checkout intent; Welcome converts fresh subscribers while interest is highest. Together they typically deliver the first 20-25% of email revenue.
Phase 2, Catch the rest of the buying journey
Browse Abandonment captures earlier-stage interest; Post-Purchase turns one-time buyers into repeat customers and harvests reviews. Adds another 10-15% of revenue.
Phase 3, Retain and reactivate
Once acquisition flows run, protect lifetime value. Win-Back reactivates lapsed buyers cheaply; VIP Nurture rewards your highest spenders. These compound retention over time.
Exact Klaviyo Trigger & Filter Setup
The precise trigger, flow filters, and conditional splits to configure for each flow, the part most guides leave out.
| Flow | Trigger | Filters & Smart Sending | Conditional Split |
|---|---|---|---|
| Welcome Series | Subscribed to List | Smart Sending ON. Optional flow filter to exclude existing customers. | Conditional split on 'Placed Order' before the discount email, skip the offer for fast buyers. |
| Abandoned Cart | Started Checkout (or Checkout Started) | Flow filter: 'Has not placed an order since starting this flow'. Smart Sending OFF on Email 1. | Value split: carts over $150 get free shipping or a stronger incentive. |
| Browse Abandonment | Viewed Product | Flow filters: 'Has not Started Checkout' AND 'Has not Placed Order' since trigger. Smart Sending ON. | Category split to tailor product recommendations. |
| Post-Purchase | Placed Order | No flow filter required. Add 'Ordered Product' conditional splits for product-specific education. | Split by first-time vs. repeat buyer. |
| Win-Back | Date-property / segment: 60-90 days since last order | Flow filter: 'Has not placed an order in last 60 days'. Exclude already-active subscribers. | Split by lifetime value, VIPs get a richer offer. |
| VIP Nurture | Added to 'VIP' segment (2+ orders or $500+ LTV) | Trigger on segment membership. Smart Sending ON. | Tier split (Silver / Gold) for escalating perks. |
Common Klaviyo Flow Mistakes (and How to Fix Them)
Six mistakes that quietly cap flow revenue, and the exact fix for each.
No flow filter to exclude purchasers
Always add 'Has not placed an order since starting this flow' so customers who buy mid-sequence stop getting reminders.
Leaving Smart Sending ON for time-sensitive emails
Turn Smart Sending OFF on Abandoned Cart Email 1, a 16-hour skip window kills urgency-based recovery.
Discounting too early in the Welcome Series
Lead with brand story and social proof; reserve the offer for Email 3 so you don't train subscribers to wait for a code.
One generic email instead of a sequence
Single-email flows leave 40-60% of recoverable revenue on the table. Use 3 timed touches with an escalating incentive.
Static content instead of dynamic blocks
Use Klaviyo's product/cart feed blocks so each email shows the customer's actual items, not a hardcoded product.
Never reviewing flow performance
Check open/click/conversion per email monthly and A/B test subject lines. Flows decay without iteration.
How to Implement Flows in Klaviyo
Choose Your Flow
Start with Welcome Series and Abandoned Cart - these generate the highest ROI with minimal setup.
Create Flow in Klaviyo
Flows β Create Flow β Use template or start from scratch. Set trigger and add time delays between emails.
Design Email Templates
Use Klaviyo's drag-and-drop editor. Include dynamic product blocks, your branding, and clear CTAs.
Set Up Smart Sending
Enable Smart Sending to prevent over-mailing. Add filters to exclude recent purchasers and subscribers.
Test Before Launch
Use 'Preview & Test' to send test emails to yourself. Check mobile rendering and all links work.
Activate & Monitor
Turn flow on. Monitor open rates, click rates, and revenue daily. Optimize based on performance data.
Want These Flows Built & Optimized for Your Store?
We'll design, build, and optimize all automation flows for your e-commerce store. Get professional templates, A/B testing, and ongoing optimization built to drive revenue.
Related Klaviyo Resources
10 Klaviyo Automation Flows (Detailed Blog Post) β
In-depth guide with case studies and advanced flow strategies
Free Klaviyo Email Templates β
Copy-paste email copy for every flow above, subject lines, preview text, and body with liquid variables
Klaviyo Black Friday Flow Strategy β
Specialized flows for BFCM: countdown, VIP early access, urgency