Best Klaviyo Automation Flows Examples
10+ proven automation flow examples with email breakdowns, timing strategies, and implementation guides. These flows generate 30-40% of total email revenue on autopilot.
Flow Performance Comparison
| Flow Type | Open Rate | Click Rate | Conversion | Setup Time | Best For |
|---|---|---|---|---|---|
| Welcome Series | 60-70% | 15-25% | 8-12% | 2-3 hours | Building relationship with new subscribers |
| Abandoned Cart | 45-55% | 12-18% | 25-30% | 1-2 hours | Immediate revenue recovery |
| Browse Abandonment | 35-45% | 10-15% | 5-10% | 1-2 hours | High consideration products |
| Post-Purchase | 55-65% | 18-25% | 12-18% | 2-3 hours | Cross-selling and reviews |
| Win-Back | 30-40% | 8-12% | 10-15% | 1-2 hours | Reactivating lapsed customers |
| VIP Nurture | 65-75% | 20-30% | 15-25% | 3-4 hours | Retention of best customers |
Detailed Flow Examples & Templates
First impression matters. Welcome new subscribers with brand story, best sellers, social proof, and special offer.
📧 Email Sequence Breakdown:
Email 1: Welcome & Brand Story
Goal: Make a great first impression and set expectations
- •Thank them for subscribing
- •Share your brand story and mission
- •Introduce your bestselling products
- •Set expectations for email frequency
Email 2: Social Proof & Reviews
Goal: Build trust and credibility
- •Customer testimonials and reviews
- •User-generated content from Instagram
- •Press mentions or awards
- •Money-back guarantee or return policy
Email 3: Exclusive Discount
Goal: Convert subscriber to first-time customer
- •Exclusive 15-20% discount code
- •Urgency: expires in 48 hours
- •Best sellers or new arrivals
- •Free shipping threshold
✅ Best Practices:
- Send first email immediately while interest is hot
- Include founder photo/video for personal connection
- Showcase unique value proposition clearly
- Offer 15-20% discount on email 3 to drive first purchase
- Exclude recent purchasers from discount email
Recover 25-30% of abandoned carts with strategic reminders, urgency, and incentives.
📧 Email Sequence Breakdown:
Email 1: Gentle Reminder
Goal: Catch them before they forget
- •Subject: You left something in your cart
- •Show cart contents with images
- •Easy 'Complete Purchase' button
- •No discount yet - just helpful reminder
Email 2: Urgency + Incentive
Goal: Create urgency and overcome price objections
- •Subject: Still interested? Here's 10% off
- •Cart contents + product benefits
- •10% discount code (expires in 24h)
- •Social proof: 'Join 10,000+ happy customers'
Email 3: Last Chance
Goal: Final push with scarcity and support
- •Subject: Your cart expires in 2 hours
- •Countdown timer for discount expiration
- •Limited stock warning on popular items
- •Customer support contact: 'Questions? We're here to help'
✅ Best Practices:
- Use dynamic product blocks to show exact cart contents
- Include high-quality product images
- Add reviews/ratings for products in cart
- Offer free shipping threshold incentive
- Exclude customers who purchase between emails
- Calculate cart value and segment messaging accordingly
Remind visitors about products they viewed but didn't add to cart. Great for high-consideration purchases.
📧 Email Sequence Breakdown:
Email 1: Product Reminder
Goal: Bring them back to the product page
- •Show product they viewed
- •Include product reviews and ratings
- •Related products they might like
- •Clear CTA to 'View Product'
Email 2: Social Proof + Urgency
Goal: Overcome hesitation with social proof
- •Customer photos using the product
- •Star rating and review count
- •Low stock or high demand message
- •Limited-time discount if appropriate
✅ Best Practices:
- Segment by product category viewed
- Include 'Customers also viewed' recommendations
- Add size guides or product dimensions for apparel/furniture
- Use lifestyle images showing product in use
- Exclude recent purchasers and cart abandoners
Delight customers after purchase, gather reviews, and recommend complementary products.
📧 Email Sequence Breakdown:
Email 1: Order Confirmation & Thank You
Goal: Confirm order and set expectations
- •Thank you message
- •Order summary with tracking
- •Estimated delivery date
- •Customer service contact
Email 2: Product Education
Goal: Help them get maximum value
- •How to use the product
- •Care instructions or tips
- •Link to video tutorials if available
- •Invite to join Facebook community
Email 3: Cross-Sell Recommendations
Goal: Recommend complementary products
- •'Complete your set' product recommendations
- •Frequently bought together items
- •Limited-time bundle discount
- •Free shipping on next order
Email 4: Review Request
Goal: Gather social proof
- •Request honest review
- •Offer entry into giveaway for leaving review
- •Share how reviews help other customers
- •Link directly to review page
✅ Best Practices:
- Segment by product purchased for relevant recommendations
- Time review request based on product type (consumables: 7 days, durable goods: 21+ days)
- Personalize cross-sells based on order contents
- Offer loyalty points or discount for review
- Exclude customers with recent orders from aggressive cross-sell
Re-engage customers who haven't purchased recently with special offers and 'we miss you' messaging.
📧 Email Sequence Breakdown:
Email 1: We Miss You
Goal: Remind them of your brand
- •Subject: We miss you, [Name]!
- •Recap what they loved last time
- •Show new products since their last purchase
- •Soft CTA: 'See What's New'
Email 2: Exclusive Comeback Offer
Goal: Incentivize return with special offer
- •Subject: Here's 25% off to come back
- •Exclusive win-back discount code
- •Highlight bestsellers and new arrivals
- •Urgency: 'Expires in 5 days'
Email 3: Last Chance
Goal: Final push or preference center
- •Subject: Last chance for 25% off
- •Countdown timer for discount expiration
- •Personal note from founder
- •Alternative: Update email preferences or unsubscribe
✅ Best Practices:
- Adjust 'inactive' threshold based on product purchase cycle
- Segment by customer lifetime value (VIPs get better offers)
- Reference their previous purchases for personalization
- Offer increasing discounts (20% → 25% → 30%) if budget allows
- Provide preference center to reduce frequency instead of losing them
Reward and retain your best customers with exclusive perks, early access, and personalized recommendations.
📧 Email Sequence Breakdown:
Welcome to VIP Email
Goal: Make them feel special and valued
- •Congratulate them on VIP status
- •Explain exclusive benefits
- •Offer VIP-only discount code
- •Personal thank you from founder
VIP Early Access
Goal: Make them feel like insiders
- •Exclusive preview of new products
- •Early access link (24-48hrs before public)
- •Limited edition VIP-only products
- •Personal shopping assistance offer
VIP Milestone Rewards
Goal: Celebrate and incentivize continued loyalty
- •Celebrate 5th purchase or $1000 spent
- •Free gift with next order
- •VIP loyalty points bonus
- •Handwritten thank you note with order
✅ Best Practices:
- Define VIP criteria based on your business (2+ orders or $500+ LTV common)
- Track VIP status with custom profile property
- Offer tangible benefits: early access, exclusive discounts, free shipping
- Personal touches: founder notes, birthday gifts, surprise bonuses
- Create VIP-only products or bundles for exclusivity
How to Implement Flows in Klaviyo
Choose Your Flow
Start with Welcome Series and Abandoned Cart - these generate the highest ROI with minimal setup.
Create Flow in Klaviyo
Flows → Create Flow → Use template or start from scratch. Set trigger and add time delays between emails.
Design Email Templates
Use Klaviyo's drag-and-drop editor. Include dynamic product blocks, your branding, and clear CTAs.
Set Up Smart Sending
Enable Smart Sending to prevent over-mailing. Add filters to exclude recent purchasers and subscribers.
Test Before Launch
Use 'Preview & Test' to send test emails to yourself. Check mobile rendering and all links work.
Activate & Monitor
Turn flow on. Monitor open rates, click rates, and revenue daily. Optimize based on performance data.
Want These Flows Built & Optimized for Your Store?
Our Klaviyo experts will design, build, and optimize all automation flows for your e-commerce store. Get professional templates, A/B testing, and ongoing optimization—revenue guaranteed.
Related Klaviyo Resources
10 Klaviyo Automation Flows (Detailed Blog Post) →
In-depth guide with case studies and advanced flow strategies
Klaviyo Black Friday Flow Strategy →
Specialized flows for BFCM: countdown, VIP early access, urgency