Klaviyo Predicted Date of Next Order: Complete Setup Guide
Automate replenishment reminders with AI-powered predictions. Increase repeat purchase rates by 30-40% with perfectly timed reorder campaigns for consumable products.
What is Klaviyo's Predicted Date of Next Order?
Klaviyo's machine learning algorithm analyzes customer purchase patterns to predict when they'll likely buy again. Use these insights to send timely replenishment reminders that convert 20-30% higher than generic campaigns.
AI-Powered Analysis
Machine learning examines purchase frequency, order timing, product usage rates, and seasonal patterns to generate accurate predictions.
Automatic Updates
Predictions recalculate daily as new purchase data arrives, ensuring always-current estimates for optimal timing.
75-85% Accuracy
For customers with 2+ orders, predictions achieve high accuracy, improving with more historical data and consistent behavior.
Why Use Predicted Next Order Date?
30-40% Higher Conversion Rates
Perfectly timed replenishment reminders convert significantly better than generic campaigns
Reduced Churn Risk
Prevent customers from buying from competitors by reaching them before they run out
Subscription Conversion
Use predictions to promote subscription models with compelling convenience messaging
Automated Revenue Growth
Set up once and generate ongoing repeat purchases without manual intervention
How to Set Up Predicted Next Order Flows
Follow our expert implementation guide to start leveraging predictive analytics in your Klaviyo account.
Enable Predictive Analytics
Prerequisites:
- At least 180 days of historical purchase data
- Minimum 500 orders in your account
- Customers with 2+ orders for accurate predictions
- Proper Shopify/WooCommerce integration
Note: Predictions automatically calculate for eligible profiles. No manual activation required for standard accounts.
Create Replenishment Flow
Flow Trigger Settings:
- Trigger: Date Property → Predicted Date of Next Order
- Timing: 3-7 days before predicted date
- Filter: Has purchased in last 365 days
- Exclude: Active subscription customers
Pro Tip: Test different lead times (3 vs 7 days) to find optimal timing for your products.
Design Email Sequence
Recommended 3-Email Sequence:
Email 1 (Day 0): Friendly Reminder
Subject: "Time for a refill? Your [Product] is running low"
Email 2 (Day 3): Convenience Focus
Subject: "One-click reorder: [Product] delivered in 2 days"
Email 3 (Day 7): Urgency + Incentive
Subject: "Don't run out! 15% off your reorder"
Optimize & Scale
Advanced Optimization Tactics:
- Segment by product category for personalized messaging
- A/B test lead times (3, 5, 7 days before predicted date)
- Add bulk purchase discounts for larger orders
- Include subscription conversion offers
- Track prediction accuracy and adjust timing
Success Metric: Aim for 25-35% conversion rate on replenishment flows.
Best Product Categories for Predicted Next Order
Consumable products with predictable usage patterns generate the most accurate predictions and highest ROI.
Supplements & Vitamins
Average cycle: 25-35 days
Highly predictable usage patterns. Perfect for daily consumption products with standard bottle sizes.
Beauty & Skincare
Average cycle: 30-60 days
Great for serums, moisturizers, cleansers. Varies by product size and daily usage amount.
Pet Food & Supplies
Average cycle: 20-45 days
Consistent consumption based on pet size. Highly effective for treats, food, and regular supplies.
Coffee & Tea
Average cycle: 14-30 days
Short replenishment cycles ideal for subscription conversion. Strong customer loyalty potential.
Contact Lenses & Care
Average cycle: 30-90 days
Extremely predictable. Monthly supplies align perfectly with natural reorder timing.
Cleaning Products
Average cycle: 30-60 days
Household staples with consistent usage. Good for eco-friendly refill programs.
Frequently Asked Questions
What is Klaviyo's Predicted Date of Next Order?
Predicted Date of Next Order is a Klaviyo predictive analytics property that uses machine learning to forecast when a customer is most likely to make their next purchase based on their historical purchase behavior, order frequency, and product consumption patterns. This AI-powered prediction helps you send timely replenishment reminders and targeted campaigns.
How accurate is Klaviyo's next order prediction?
Klaviyo's predictive analytics typically achieve 75-85% accuracy for customers with 2+ previous orders. Accuracy improves with more historical data. The algorithm considers purchase frequency, time between orders, seasonal variations, and product consumption rates to generate predictions.
How do I enable Predicted Date of Next Order in Klaviyo?
Predicted Date of Next Order is automatically calculated for profiles with sufficient purchase history. Access it via profile properties under 'Predicted Date of Next Order'. Use it in segments, flows, and campaigns by adding it as a condition or trigger. Minimum requirement is typically 2-3 historical orders.
What's the best way to use predicted next order date in flows?
Create replenishment reminder flows triggered 3-7 days before the predicted next order date. Segment by product category for relevant messaging. Send pre-emptive emails with one-click reorder buttons, subscription offers, and bulk purchase discounts. Include dynamic product recommendations based on previous purchases.
Which products work best for predicted next order campaigns?
Consumable products with predictable usage patterns work best: supplements (25-35 day cycles), skincare (30-60 days), pet food (20-45 days), coffee/tea (14-30 days), cleaning products (30-60 days), and subscription boxes. Products with variable consumption patterns may have lower prediction accuracy.
How can I improve predicted next order accuracy?
Improve accuracy by ensuring clean order data, tracking product usage rates, collecting customer feedback on consumption patterns, segmenting by product size/quantity, accounting for seasonal variations, and regularly reviewing prediction performance. More historical data and consistent customer behavior improve predictions.
Ready to Implement Predictive Replenishment Flows?
Our Klaviyo experts will set up your predicted next order flows, optimize timing, and create conversion-focused email sequences that drive repeat purchases on autopilot.