How Much Does Klaviyo Cost in 2026?
Klaviyo is free up to 250 contacts (with 500 monthly email sends), then it bills on your number of active profiles, the contacts you have not suppressed or unsubscribed. Here is what the email plan costs at the list sizes most Shopify stores actually sit at (published list prices, mid-2026, always confirm on Klaviyo's own pricing page as tiers change):
| List size (active profiles) | Klaviyo Email plan | Notes |
|---|---|---|
| Up to 250 | Free | 500 email sends/mo |
| 500 | ~$20/mo | Good for a new store |
| 1,000 | ~$45/mo | Flows start paying off here |
| 5,000 | ~$175/mo | Most growing DTC brands |
| 10,000 | ~$350/mo | Scaling stores |
| 25,000+ | ~$700/mo | High-volume / enterprise |
SMS is billed separately, by message or credit, and rates vary by country. A practical tip: suppressed profiles still count toward your tier until you delete them, so cleaning your list is the simplest way to keep the bill down. For a like-for-like comparison, see Klaviyo vs Mailchimp pricing and our best Klaviyo flow examples.
That covers the software. The other half of the cost question is who actually runs it. Below is what a done-for-you managed service costs if you would rather have experts build and manage your flows and campaigns.
Managed Klaviyo Service Pricing
Done-for-you setup and management, on top of your Klaviyo subscription.
Starter
Perfect for growing Shopify stores ready to scale email revenue
List size: 5K-15K subscribers
Growth
For established brands scaling to 6-7 figures in email revenue
List size: 15K-50K subscribers
Enterprise
For high-volume brands requiring custom automation & dedicated support
List size: 50K+ subscribers
Optional Add-Ons
Customize your package with these premium services
SMS Marketing
$500/month
Full SMS strategy, compliance, and campaign management
Advanced Analytics
$750/month
Custom dashboards, cohort analysis, and predictive modeling
Migration Service
$2,500 one-time
Full migration from Mailchimp, Klaviyo, or other ESP
GDPR Audit
$1,000 one-time
Complete compliance audit and implementation
Pricing FAQs
How much does Klaviyo cost in 2026?
Klaviyo is free up to 250 contacts (500 email sends/month), then bills on active profiles: around $20/mo at 500 contacts, $45/mo at 1,000, $175/mo at 5,000, $350/mo at 10,000, and roughly $700/mo at 25,000+. SMS is billed separately by message or credit. Always confirm current tiers on Klaviyo's own pricing page.
Is Klaviyo free?
Yes, Klaviyo has a free tier for up to 250 contacts and 500 email sends per month, which is enough for a brand-new store to test the waters. Once you grow past that or want higher send volume and SMS, you move to a paid plan based on your active profile count.
How is Klaviyo priced for a Shopify store?
By active profiles (contacts you have not suppressed or unsubscribed), not total contacts. Email and SMS are billed separately. For most growing Shopify stores around 5,000 contacts that is roughly $175/month for email, and the behavioral flows usually recover far more than that in revenue.
How much does Klaviyo cost on top of your agency fees?
Klaviyo's subscription is separate from our management fee and is based on your contact list size (see the table above). We help you optimize your list to minimize the Klaviyo bill while maximizing revenue, so you are not paying for dead contacts.
What results can I expect?
Our clients typically see 30-50% increase in email-attributed revenue within 90 days. Automated flows generate 25-40% of total email revenue. One fashion brand saw 320% increase in abandoned cart recovery revenue.
Do you require a long-term contract?
No. We offer month-to-month agreements, you're free to cancel with 30 days notice. The aim is for the results to be the reason you stay, not a contract.
What if I'm currently using Mailchimp or another platform?
We offer full migration services. We'll handle the technical migration, recreate your flows, and ensure zero data loss. Migration typically takes 2-3 weeks.
Is there a setup fee?
For new clients, there's a one-time $1,500 setup fee covering account audit, strategy development, Shopify integration, and initial flow setup. This is waived for annual commitments.
What's included in the free audit?
We'll review your current email marketing setup, identify revenue opportunities, benchmark your performance, and provide a custom growth roadmap. No obligations, no sales pressure.