Master Klaviyo Segmentation for 760% More Revenue
Transform generic broadcasts into laser-targeted campaigns with advanced segmentation strategies that increase open rates by 14.31% and click rates by 100.95%.
Revenue increase from segmentation
Higher open rates
Higher click rates
Predictive segmentation
RFM Segmentation: The Foundation
Recency, Frequency, Monetary analysis identifies your most valuable customers and those at risk of churning
Recency
Days since last purchase. Recent buyers are 3-5x more likely to purchase again.
Frequency
Number of orders. Frequent buyers have 30% higher lifetime value.
Monetary
Total spent. Top 20% of customers generate 80% of revenue.
8 Essential RFM Segments
Champions
Recent, frequent, high-value. Reward with VIP perks and early access.
Loyal Customers
Frequent buyers with good value. Upsell and cross-sell opportunities.
Potential Loyalists
Recent customers with potential. Nurture with personalized offers.
New Customers
First purchase recent. Focus on second purchase with welcome series.
Promising
Recent shoppers with low frequency. Encourage repeat with incentives.
Need Attention
Good value but declining. Re-engage with targeted offers.
At Risk
Previously valuable, no recent activity. Win-back campaigns essential.
Lost Customers
Long inactive. Final aggressive offers before suppression.
Behavioral Segmentation Strategies
Target customers based on actions they take (or don't take) on your website and in emails
Product Category Browsers
Segment by categories viewed: "Viewed Women's Shoes in last 7 days but hasn't purchased"
High-Value Cart Abandoners
"Added to cart $100+ but didn't complete checkout in 24 hours"
Email Clickers Non-Buyers
"Clicked email in last 14 days but hasn't placed order"
Seasonal Shoppers
"Only purchases during Black Friday/holiday season"
Single Category Buyers
"Only purchased from one product category"
Site Searchers
"Used site search but didn't find/purchase"
Frequently Asked Questions
Common questions about Klaviyo segmentation strategies
What is Klaviyo segmentation and why is it important?
Klaviyo segmentation divides your email list into targeted groups based on behavior, demographics, purchase history, or engagement levels. It's critical because segmented campaigns achieve 14.31% higher open rates, 100.95% higher click-through rates, and 760% more revenue than non-segmented broadcasts. Segmentation ensures every subscriber receives relevant, personalized content that matches their interests and stage in the customer journey.
What are the most effective Klaviyo segmentation strategies?
The most effective strategies include: 1) RFM segmentation (Recency, Frequency, Monetary) identifying VIPs vs at-risk customers, 2) Behavioral segmentation based on browsing and purchase patterns, 3) Lifecycle stage segmentation (prospects, new customers, loyal, churned), 4) Engagement-based segmentation separating active vs inactive subscribers, 5) Predictive segmentation using AI for churn risk and purchase likelihood. Combining multiple criteria creates highly targeted micro-segments.
How many segments should I create in Klaviyo?
Start with 5-10 foundational segments: engaged vs unengaged subscribers, customers vs prospects, VIP customers, at-risk customers, and 2-3 product category segments. As your list grows beyond 10,000 subscribers, expand to 15-25 segments with more granular criteria. Avoid over-segmentation (50+ segments) which becomes unmanageable. Focus on actionable segments with distinct messaging needs and minimum 500 subscribers per segment for statistical significance.
What is RFM segmentation in Klaviyo?
RFM segmentation analyzes three key metrics: Recency (days since last purchase), Frequency (number of orders), and Monetary value (total spent). In Klaviyo, create segments like 'Champions' (recent, frequent, high-value), 'Loyal Customers' (frequent but lower spend), 'At Risk' (previously high-value but no recent purchase), and 'Lost Customers' (no activity 180+ days). Each segment receives tailored messaging and offers matching their customer value and engagement level.
How do I segment inactive subscribers in Klaviyo?
Create segments based on email engagement time periods: 1) Inactive 90-180 days (gentle re-engagement), 2) Inactive 180-365 days (aggressive win-back with offers), 3) Inactive 365+ days (sunset/suppression consideration). Use conditions: 'What someone has done (or not done) > Opened Email > zero times in last X days' combined with 'Clicked Email > zero times'. Send progressive re-engagement campaigns before removing unengaged subscribers to maintain list health and deliverability.
Can I use AI for Klaviyo segmentation?
Yes, Klaviyo's predictive analytics uses AI for advanced segmentation: Customer Lifetime Value (CLV) predictions identify high-potential customers, Churn Risk scoring flags at-risk subscribers for retention campaigns, Expected Date of Next Order predicts replenishment timing, and Product Affinity models suggest relevant items. These AI-powered segments update dynamically based on real-time behavior, enabling proactive personalization. Combine AI predictions with traditional segments for maximum targeting precision.
Get Your Klaviyo Segmentation Strategy Audit
Discover untapped segments and optimization opportunities. Our experts will analyze your list and provide a custom segmentation roadmap for 760% revenue growth.