From 26 to 90+ on Mobile: Rebuilding a Slow Shopify Store the Right Way
An organic-skincare brand was losing shoppers and rankings to a heavy, dated theme that scored 26 out of 100 on mobile and failed Google's Core Web Vitals. We rebuilt it on a fast, modern foundation and optimized it for both Google and AI search, without changing what customers already loved about the brand.
Get a free store auditThe before and after
- Mobile PageSpeed26 / 100
- Core Web VitalsFailed
- Page weight7.5 MB
- Layout shift (CLS)0.475
- Mobile PageSpeed90+ / 100
- Core Web VitalsPassing
- Page weight~1 MB
- Layout shift (CLS)~0
Speed and stability are Google ranking factors, and most shoppers are on phones, so the old theme was quietly costing both sales and rankings.
What we did
Modern, fast theme
Rebuilt the store on a clean, mobile-first theme so it loads in about a second instead of grinding on phones.
Brand reproduced 1:1
Kept their look exactly: logo, colors, banners, menu, product range, and real customer reviews, on a faster foundation.
On-page SEO + schema
Optimized product titles, meta descriptions, and added Product and FAQ structured data so search engines feature the pages.
AEO content engine
In-depth blog articles written to be quoted by AI search like ChatGPT, Copilot, and Perplexity, with internal links to products.
Built to be cited by AI search
More shoppers now get their answers from AI before they ever click a result. We rewrote and expanded the store's articles with clear quick answers, structured FAQs, and schema, the format AI engines like ChatGPT, Copilot, and Perplexity pull from, so the brand becomes the source they quote, not the one they skip.
Want this for your store?
We start with a free speed and AI-visibility audit, then build you a private preview before you commit to anything.
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