For independent car dealers
Every car you stock, on its own page, in every language you sell in
Quick answer: most dealer websites have a handful of pages, so when a buyer searches for the exact car sitting on your forecourt there is nothing for Google to show them. This platform gives every vehicle its own page in every language, generated the moment you add it through a panel you run yourself, with an AI assistant that knows what is actually in stock.
Twelve vehicles on the demo site produce twenty four vehicle pages, one per car in each language. You add the car, the pages build themselves.
The demo is a fictional dealership. Every vehicle, price and photo in it is invented.
See it in under two minutes
The problem is not the design, it is the page count
Anyone can put a good-looking page online now. That is no longer where the difficulty is. The difficulty is that a buyer does not search for "car dealer". They search for a make, a model, a year and a town, and if you have no page for that car you are not in the result.
A typical independent dealer site has somewhere between two and fifty pages. The stock lives inside a slideshow or an embedded feed that search engines never index as individual vehicles. So the forecourt is full and the website is invisible.
This platform is built the other way round. The inventory is the site.
What runs behind the website
The visible site is the smallest part of it. This is the machinery underneath, and all of it is running on client sites today.
Self-service stock panel
You add, edit and retire vehicles yourself. No developer in the loop and no fee per change.
Pages that rebuild themselves
A new car generates its own pages in every language automatically, with photos, specifications and structured data.
An assistant that knows your stock
Re-synced with live inventory every ten minutes, so it never quotes a vehicle you have already sold.
Voice and chat, day and night
The same assistant answers on the site and can answer the phone, in the customer’s own language.
Every enquiry emailed to you
Each conversation ends with a written report in your inbox: what they wanted, which car, and how to reach them.
Sold cars keep working
A sold vehicle stays as an archived page for a year, so the search traffic it earned is not thrown away.
Built to be quoted by AI search
Structured data plus explicit permission for GPTBot, ClaudeBot and Perplexity, so assistants can cite your stock.
One site, every language
Each language gets its own URLs and reciprocal cross-links, which is what search engines need to rank you per country.
Backed up every night
Inventory, photos and configuration are backed up automatically to private storage.
Watched around the clock
Automated monitoring checks the site, the assistant and the stock feed, and raises an alert before a customer notices.
Where the search traffic actually comes from
- A page per car, per language. Each one targets how a real buyer searches: make, model, year, town. Twelve vehicles in two languages becomes twenty four pages.
- Correct multilingual wiring. Reciprocal hreflang and x-default on every page. Get this wrong and a search engine picks one country and ignores the rest.
- Structured data on everything. Dealer, vehicle and FAQ schema, so search engines and AI assistants read your stock as data rather than guessing at it.
- Sold stock keeps earning. A sold car stays as an archived page for a year. The rankings it built are not thrown away the day it leaves the forecourt.
- Written content, not filler. Articles targeting what buyers search in your market, written per country rather than machine-translated.
- Local pack and reviews. Google Business Profile, review flow and local signals, because most used-car searches never leave the map.
What it costs
Scoped in writing before anything starts. Prices exclude VAT.
Website build
- • A page per vehicle, per language
- • Self-service inventory panel
- • Structured data and sitemap
- • Legal pages and cookie consent
- • Live in about 1 to 2 weeks
AI voice + chat assistant
- • Answers on the website 24/7
- • Re-synced to live stock every 10 min
- • Multilingual
- • Written report of every enquiry
- • Includes 1,500 conversation minutes
Care, hosting + local SEO
- • Hosting, updates, security
- • Google Business Profile + reviews
- • Content written per market
- • AI-answer visibility
- • A plain monthly report
Beyond the included conversation minutes, additional minutes are billed at cost plus 20 percent, and you are warned in writing at 80 percent before a single minute is charged.
For partners
Bring the dealers, I bring the site and the assistant
For dealer marketing agencies, inventory and DMS providers, and dealer groups that want this platform for their own dealers.
Partnership enquiry →The demo dealership is fictional. No client’s stock, name or data is ever shown to another dealer. Everything in writing, no sales calls.
Questions dealers actually ask
What actually happens when I add a car?
You add it through a panel yourself, with photos, price and specification. The site then generates that vehicle its own page in every language you sell in, with the structured data search engines read, and adds it to the sitemap. No developer, no waiting, no charge per change.
How many pages does a small stock produce?
On the demo site, twelve vehicles produce twenty four vehicle pages, because each car gets a page in English and one in Spanish. A forecourt with forty cars produces a few hundred. That is the difference between a brochure site and something a search engine can actually rank for the exact car a buyer is looking for.
What happens to a car once it is sold?
It stays online as an archived page for a year rather than being deleted. A sold vehicle has usually earned search traffic and links by the time it goes, and deleting the page throws that away. The page stays, clearly marked as sold, and points at your current stock.
Does the AI assistant know what is in stock?
Yes. It is re-synchronised with your live inventory every ten minutes, so it does not offer a car you sold this morning. It answers on the website by voice and chat, and can answer the phone as a separate add-on. It only answers from your real information and hands off to a human when it does not know.
Do I have to speak the languages?
No. The site and the assistant handle them. Each language gets its own URLs and correct cross-linking, which is what search engines need before they will rank you in a second country. You keep working in the language you already work in.
Do I own the website?
The content is yours: your photos, your vehicle data, your customer records, your trade name, and you can take an export of all of it at any time. The platform itself, the code and the assistant configuration, stays ours and is licensed to you while you are a customer. That is what keeps the build price at a few thousand rather than tens of thousands.
What does it cost?
A website build from EUR 2,500 one-time with a 50 percent deposit, the AI voice and chat assistant from EUR 1,000 per month, and care plus hosting plus local SEO from EUR 600 per month. Prices exclude VAT and everything is scoped in writing before anything starts.
Do I have to get on a call?
No. You send a short written brief, I tell you honestly whether I can help, and if it fits we agree the scope in writing. No sales calls, no pitch deck. You see your real site with your real stock in it, usually within one to two weeks of the deposit.
Can you promise more sales?
No, and anyone who does is guessing. What is promised is the mechanism: every car indexable in every language, an assistant answering around the clock, and the local search work that makes a dealership findable. How much that converts depends on your stock, your pricing and your market, which are yours and not mine.
Have a look before you decide anything
Open the demo, click a car, switch the language. Then if it is worth a conversation, send a short written brief. No calls, no pitch.